In development · first spots go to laundromat operators
Your photos in. Good reels out.
Must Be Viral is an AI social autopilot we're building for local businesses. You add photos and clips from your phone. It cuts them into short reels and plans the week. Once you say yes, it posts them to your own accounts. Then the numbers come back to you.
No payment. No price yet. Nothing is for sale on this site.
Nobody can promise viral.
Anyone who does is selling you followers. We'd rather promise the work: your real place, cut well, posted on a rhythm you'd never keep by hand.
The name is a joke on ourselves. The standard isn't. Every cut follows a written craft rulebook, and a critic checks it before a person ever looks.
01 · How it will work
Four steps. You do the first one.
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Drop photos in a folder
Phone photos and short clips go into a shared folder. No shoot day, no crew, no new app to learn.
Working on our own brands
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It cuts the reels
Short vertical reels made from your footage, not stock. Captions sit clear of the app buttons. Every cut is checked before you see it.
Working on our own brands
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You say yes
You see the week's reels in one place. Approve, swap or skip. Nothing goes out until you approve it, and it only ever posts on your accounts.
Building
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The numbers come back
Views, saves and sign-ups, each tied to the reel that earned them. So next week's reels learn from this week's.
Planned
02 · Where it stands
What's real today, and what isn't yet.
Updated
| Part | What it does | Status |
|---|---|---|
| Reel engine | Cuts real photos and clips into short reels | In use on our own brands |
| Craft rules and critic | A written standard, and a check on every cut before a person sees it | In use on our own brands |
| Folder intake | Picks up new photos from a shared folder and checks each copy | In use on our own brands |
| Your dashboard | See the week, approve, swap or skip | Building |
| Posting | Posts to your own accounts after you approve | Planned |
| Numbers back | Views, saves and sign-ups per reel | Planned |
| An assistant you can text | Send a line or a voice memo, get drafts back | Planned |
| Price | Set after we measure what it costs to run | Not set |
"Our own brands" means businesses run by the people building this. Nobody outside uses it yet.
03 · Who it's for first
Laundromats first.
We know the business from the inside. The engine was built cutting reels for a working laundromat, so the first spots go to operators.
Other local shops come after. If you run one, join anyway and tell us what you sell. It helps us decide who's next.
04 · House rules
What it will never do.
- Make up customers. No AI people posing as reviewers or fans.
- Buy reach. No bought followers and no likes from accounts we control.
- Post from our accounts. Your reels go on your accounts and nowhere else.
- Post without your yes. Everything starts as a draft.
- Hide AI. If something in a reel was generated, the reel says so.
- Take your customer list. The numbers that come back are counts, never names or phone numbers.
05 · Questions
Straight answers.
Can I use it today?
No. It's in development. The waitlist is how you get one of the first spots when it opens.
What will it cost?
We haven't set a price. We'll measure what it costs to run on our own brands first. Joining the waitlist is free and commits you to nothing.
Do I need to film anything special?
No. It's built for the photos and clips you already take on your phone.
Will you guarantee views?
No. Nobody honest can. We'll show you exactly what each reel did, so you can judge for yourself.
Who's behind it?
Must Be Viral is a product of Axiom & Alloy, Inc., a software company in Texas.
What happens to my sign-up?
It's kept so we can write to you about Must Be Viral. We don't sell it or share it. Ask and we'll delete it. The privacy page has the details.
06 · Waitlist
Get a first spot.
Tell us where to reach you and what you run. We'll write when there's a spot. That's the only reason we'll write.